Speaker: Kirsty Grant Back in 1992 when asked what she’d like to do after her degree, Kirsty replied “work in an advertising agency”. It all sounded so glamorous she thought! Over the next 20 years Kirsty Grant worked in direct marketing agencies in New Zealand and the UK. She learnt that advertising is mostly about long … Continue reading Marketing without data is like driving with your eyes closed – 21-07-2016